Your unique selling proposition is more important than ever in today’s competitive job market. You spend your entire life building your credentials and your reputation. You are also acquiring attributes that make you unique. It is the job seeker who best articulates their Unique Selling Proposition that will progress in their career and ace out their competition.
If you’re not sure of your Unique Selling Proposition, ask yourself the following questions:
- What can you say to an employer that other individuals cannot?
- What accomplishments have you achieved and what was the impact on past employers?
- Why should someone “really” hire you?
- How will you provide a better “return on investment” than someone else?
Solid experience and credentials might result in an interview, but how do you stand out from other candidates? A critical requirement in getting hired is the ability to communicate your unique selling proposition USP and then link it to the profitability or challenges being faced by the company you have targeted. The time to identify your USP is at the beginning of your job search. You then communicate it to every prospective hiring authority from the moment you make you initial contact.
Rick Christensen: Director, Career Transition Practice
